Give Peas a Chance

Every time I drive northbound up the M25 (usually on the way to Leeds) I see this piece of graffiti across a bridge between J16 and J17. It was done by a graffiti artist who posts this phrase all over London. Encouraging healthy eating maybe?

It began to make me think about roadside advertising and the potential for advertising on certain parts of the  motorway. You regularly get random old vans in the middle of fields promoting a gadget website or 'use this space', however maybe larger brands could look into using this as a potential advertising space. 

I think the only reason people would be skeptical about it would be that it would distract drivers who were driving at a high speed, and could cause accidents. However, this could be a possible design issue that could be overcome in some way. If you imagine how many people travel on the motorway everyday, it seems like too good a chance to miss!