Peter Saville's New England Shirt Design

Peter Saville has designed a new England shirt that will be worn on the teams home match against Bulgaria on September 3rd. The shirt will be available to the public for £49.99. The makers, Umbro, state that the design is inspired by the more formal classic shirts of England's footballing past.

Not being a great fan of football I have noticed little difference in the new design. Saville has had very little input by only adding a number of different coloured crosses on the shoulders of the shirt, which is meant to be 'evocative of stitches synonymous with bespoke tailoring'. They also aim to represent the diverse nature of modern English society.

Coming from a design aspect I have no clue how this is meant to represent our society in anyway. Possibly the colours to replicate the different ethnic groups? I do however know that England fans will not be impressed with having to pay such a large amount of money for a shirt that has very little difference to it's predecessors.