Tuesday 7 September 2010

Glove Love


I will always be slightly biased towards places that I've done internships for. Mainly because I am even more aware of the amount of work that goes into each design and campaign. So here is a fun campaign for an online charity called Do The Green Thing, who I spent a month with last summer.

As the name of the charity suggests Green Thing is focused on improving the world we live in through being greener. Based online, it focuses on 7 things you can do to live a greener life.

So, whilst on my internship there they were bringing all the abandoned gloves in from around London. Going to Transport for London daily and collected sacks of gloves that had been left behind and abandoned. Most were single, and a lot of them were in a state of disrepair.

The intention was to pair single gloves together and sell them (washed of course, and with the green thing logo on them) to raise money for the charity. This campaign falls into the 'all-consuming' category of the charity - wasting nothing and using everything. It's a great idea, and each glove comes with it's own heart-warming story as to where it was found and how it met it's other glove. There are some really fun videos on the website to promote the campaign too.

All the creative work for the charity is done by volunteers from all professions, including many a celebrity who the founders of the charity have contacts with (for my interview I had to go to a We Are Scientists video shoot). It's a great way to get involved and they are always looking for people to lend a helping hand and give their creative input.

This is the website - dothegreenthing.com

1 comment:

  1. This is a very sweet idea, staying green and recycling whilst selling a unique piece. I watched the videos on the site, they are very playful. i am also very jealous that you got to meet We Are Scientists! They are my favourite band. Well done!

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