Walking around university most people keep their head downs to avoid the hundreds of leaflets, advertising events or special offers that are shoved into their faces. Being handed out today however was a new magazine by Cosmopolitan called Cosmo on Campus. Most of it is advertising, in fact more than 1/3, but I thought it was a really good way to reach the student female population who a lot of the time don't buy magazines to save money. Giving out a free magazine which can be related to a full price one is a really good form of brand recognition as people will choose to read it over another less known magazine.
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