Waitrose by Kitcatt Nohr Alexander Shaw

I've been aware of the Waitrose advertising campaign with Delia Smith and Heston Blumenthal for a while now. Using two of the countries best known chefs, particularly two from such a middle classed background, was a clever take on the Sainsburys campaign which used Jamie Oliver. Great way to personify a brand through a cook. 

Kitcatt Nohr Alexander Shaw worked with Waitrose on the release of this campaign after the MyWaitrose website had been launched. This site focused on the closest Waitrose customers, the most active members of MyWaitrose and the most influential food bloggers. The idea was that the best advertising isn't simply just heard, its talked about. This lead the design agency to come up with a food box containing all the ingredients for Delia's first TV advert recipe and to deliver it to the most active MyWaitrose members so they could make the recipe themselves. 

The outcome was a great success and over half of the receivers wrote about it on their blogs. What had been achieved was the customers had launched the campaign for Waitrose themselves. 

Looking at more designs from Kitcatt Nohr Alexander Shaw, I really liked the way that they had put their work under the title 'how to', such as 'how to get your customer's talking', 'how to rebrand 15 million people' and 'how to sell hope'. It really looks like they know exactly what they're doing meaning clients will be encouraged to use them.