Gap Logo

Gap's new logo has been pulled by the company after criticism through social media. The logo had originally replaced the existing one on the website, where many people become confused as to whether it was more to encourage debate than to actually be changing. A Gap spokesperson however stated that they had wanted to make the logo more contemporary whilst still including the blue box, but after all the criticism also invited the public to give their suggestions.

It looks like the public won, as Gap have now reinstated their original logo. I can understand why a company may want to update their logo to make it more 'with the times', however the new logo is completely different to the original and a lot of the more successful changes are much more subtle. A change of typeface for example. I definitely prefer the original and as Gap is such a global brand, think that if they were to change their logo they should create much more of a media storm than just changing it on the website.