MySpace - Reviving the Brand?

As in a previous post I mentioned the public reaction to the new GAP logo, and the problem being that GAP had not done enough investigation into the opinions of the audience before it was published on the website - leading to complaints.


Now another brand is looking to redesign their logo in the hope to revive itself - MySpace. One of the original social networking sites, since the introduction of Facebook it has lost popularity, and is now about to begin a brand relaunch. 


The idea of the logo is that it makes a visual change in the brand since it first came about in 2003. The new logo will replace the 'Space' with a blank line, in which user generated images can be placed as MySpace is about the user and is what you make it according to Mike Macadaan (MySpace vice president of user experience and design);

"If we really are getting into a place where you're going to be able to show off what you're into - or what it is you're trying to get famous by - the logo needs to be a vessel, an empty stage. It can't be a logo that is all about some big company that's trying to express a whole bunch of their own philosophies."

Although I like the new design, in all honesty I think that it is going to take much more than logo design to revive MySpace as a brand. The decline of it has very little to do with the logo but more with the user experience. People are taking to Facebook and other forms of social media, which although may not seem to be as visually appealing, are much easier for networking and have a much wider target audience.