Designing a book that will be displaying the best advertising design of the year was always going to be hard but artist Bob & Roberta Smith has done a pretty good job. Introducing a theme of 'Everything is Made' to the book, D&AD President Brazier comments "I love that sentiment. To me, it sums up what being a creative is all about. It's not just coming up with an original idea, it's about crafting it, nurturing it, doing it justice".
The book is a brilliant piece of art in itself. It's bold, bright and exciting. Even more more I agree with Brazier's comment about having to craft design. Currently coming up to the end of a university project, we are constantly taught the importance of development and the potential in every idea. It's not just about the first good idea that pops into your head.
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