As I mentioned in a previous post, it definitely seems that old English clothing brands are coming back into fashion. Jack Wills 'the university outfitters', is an English brand for the younger generation that brings these old English styles with a modern twist. I regularly get the Jack Wills Handbook through the post, which is a high quality catalogue for the brand containing a lot of arty lifestyle imagery. The brand has a lot of critics, mainly due to the price of their clothing and the typical 'rah' that would be seen in them, however it has become a lot more commonplace in the past few years and brings with it a quintessential English lifestyle with Polo and manor houses.
I have to admit as a brand I really enjoy Jack Wills. Not just because of the clothing, it's incredibly overpriced, but in the way that it has created such a brand identity for itself and has managed to convert many critics into lovers. English is back in a big way and Jack Wills is making sure that the public know about it. The website is updated regularly and has a lifestyle section which currently holds dates of a university tour. Targeting the market perfectly I think.
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